1. Design and Layout

  • Fully customizable CSS-based design & layout
    W3C XHTML 1.0 Transitional compliant code
  • Intuitive navigation
  • CKEditor, TinyMCE, and InnovaStudio WYSIWYG editors for product/category/manufacturer descriptions, language variables and static pages
  • Automated product thumbnails generation with a sharpness filter
  • Category thumbnail images
  • AJA.powered "mini-cart" visible on all pages
  • Flyout and expanding Categories menu
  • Built-in template editor: preview, edit and restore templates
  • WYSIWYG text editor (webmaster mode)
  • Debug console: displays a tree of templates for all pages
  • The possibility to find, create and modify static HTML pages
  • Customizable heading tabs
  • HTML emails

2. Customer Care

  • All orders stored in MySQL database
  • Customers can search & browse personal order history
  • Integrated configurable store product search
  • Real time order tracking
  • Customer can choose between account registration and express checkout
  • Fast Lane Checkout module for quick and intuitive checkout
  • One page AJAX checkout allows to enter name and address, select shipping and payment methods on one page.
  • Products map shows a full list of products appears in the alphabetical order.
  • The possibility to disable checkout without registering
  • Password reminder for customers
  • Customizable e-mail notifications/invoices
  • Wish list
  • "Send to friend" section
  • Ability to save the customer's cart
  • Newsletter management for multiple lists, edit/import/export of subscribers, news archive for customers
  • Printable versions of pages
  • Multiple customer types w/unique pricing for every customer type
  • Memberships and special pricing
  • "Clear cart" button
  • Edit product options in cart/wishlist/Gift registry wishlist
  • Printable invoices
  • Configurable contact form
  • Second address line for user profiles
  • Ability to change the order of products on the customer side

3. Product Catalog

  • Unlimited number of products
  • Unlimited number of categories
  • Unlimited category nesting
  • Products can be assigned to unlimited number of categories
  • Ability to modify multiple products simultaneously
  • Members-only categories
  • "Featured Products" box
  • Automated display of bestsellers
  • Related products, up selling and cross selling
  • 1-click enable/disable switch for products and categories
  • Support for up to two different currencies in the products catalog (NOTE: payment processing is possible in one currency only!)
  • Automatical currency conversion
  • Configurable search by title, description, category, SKU, price and weight
  • "Stop words filter" for product search facility (a special filter ensures that service and link words occurring in the search pattern are ignored when search by individual words is performed - available for English language only)

4. Product Details

  • Unlimited product options/variants/properties w/optional price modifiers
  • Unlimited custom input fields for products
  • Customer-defined prices
  • HTML-enriched product descriptions
  • Unlimited number of product images
  • Storing images in DB or on a file system
  • List a product in several categories
  • Manufacturers module
  • Ability to display product detailed images in popup windows

5. Merchandising and Inventory

  • Discount coupon codes and gift certificates
  • Full inventory control
  • "Out of Stock" Messages
  • Quantity discounts
  • Retail and wholesale price
  • Limit minimal order amount

6. Shipping and Tax

  • Real-time USPS, FedEx and UPS shipping calculation from one location
  • Unlimited number of custom-defined delivery methods
  • Flate rate, weight, order total and per-item based shipping
  • Different weight limits for different delivery methods
  • Markups for realtime shipping
  • Mark your products as "free shipping" products
  • Promotional "free shipping" coupons to your customers
  • Add handling/freight charges
  • Handle international, domestic and local shipping
  • Ability to clone a zone and all zone information
  • Restrict shipping by location
  • Allow your customers to choose delivery methods
  • Support for downloadable goods (e-goods)
  • Customizable tax calculation
  • Product-specific taxes
  • Taxes & shipping fees depending on client's location
  • "Tax exempt" feature
  • GST
  • DHL (Airborne) ShipIt API support
  • Australia Post's Delivery Rate Calculator support
  • Shipping Label Generator for USPS and UPS
  • Australia Post order tracking

7. Sales Analysis & Tracking

  • Comprehensive statistics:
  • Number of orders
  • Number of customers
  • Product views
  • Category views
  • Products removed from cart by customers
  • Sales by product / best sellers
  • Total sales
  • Client environment settings
  • Statistics on search patterns customers use when searching products
  • Searchable order data
  • Order data is easy to print
  • History of order changes
  • Quick order/product/user search panel on a keyboard shortcut
  • Printable shipping labels
  • Automatic creation of shipping labels for orders intended to be shipped by USPS and UPS
  • Search engine & incoming traffic tracker: the cart keeps referrer data for all customers
  • Shipment/fulfillment interface
  • Export sales & customer data for use in a spreadsheet
  • Export orders to QuickBooks 2002, 2003 format

8. Payment Gateways & Methods

  • Accept payments in any currency
  • Allow payment via several online payment modules
  • Payment systems (including PayPal payments)
  • High variety of real-time credit card processors (over 100 payment gateways)
  • Check processors
  • Manual (offline) credit card processing
  • PayPal payments
  • Google Checkout as an alternative to .Cart's standard checkout
  • Predefined set of payment methods (offline): checks, purchase orders, phone orders, wire transfer and etc.
  • Authorize/Capture processing mode for several payment gateways
  • Integration with Checkout by Amazon

9. Search Engine Optimization

  • Pages can be indexed by all major search engines - Custom META tags for product, category and static pages
  • Custom URLs for product, category and static pages
  • Customer referrer info is stored in database
  • Product catalog can be generated as static HTML pages for better website performance
  • Search engine optimization options groupPage contents is placed at the top of the page HTML-code
    Search Engine Friendly URLs for product, category and static pages

10. Database and Platform Compatibility

  • Open source PHP code
  • Support for UNIX/Linux, Windows and Mac OS X servers
  • Powered by MySQL database
  • Payment processing modules for all major gateways
  • Flexible implementation: you can easily add new features and/or disable existing ones.

11. Repeat Customer Accommodation

  • All customer's data is stored in database
  • Greet regular visitors
  • Registered customers can be offered discounts
  • Registered customers do not have to enter their data again
  • Registered customers can edit their profile
  • Registered customers can access history of their orders
  • Built-in newsletter engine
  • Export of newsletter subscribers
  • Real-time order tracking for registered customers
  • Moderated product reviews and ratings
  • Return Merchandise Authorization add-on to return customers' payments.

14. Web-based control panel

  • Password-protected administrative access
  • All changes are real-time - Control the cart from anywhere in the world using your web browser
  • Unlimited number of admin accounts
  • Support for restricted "shipping/fulfillment" admin accounts
  • User-defined date/time format
  • Ability for administrator to act on behalf of other users (e.g. to place phone orders for customers and use Cart as web based point of sale system)


15. Security

  • Full HTTPS/SSL support
  • 100% PCI-DSS compliant
  • Secure HTTPS/SSL administrative access
  • Password-protected administrative access
  • Strong Blowfish encryption for sensitive customer data
  • PGP-encrypted e-mail notifications
  • Real-time security notifications of all failed login attempts
  • Anti-Fraud module validates customer's address during checkout
  • Stop list module allows disabling shop usage from specific IP
  • Backup sub-system
  • System fingerprints: ability to compare the status of the store files before and after modification and to discover which files have been deleted, added or modified
  • Protect registration pages and e-mail forms with a random-number image

16. Built-in modules

  • Magnifier adds the ability to pan and magnify large-sized and high quality images;
  • Survey allows you to create and deploy easily customizable online surveys and internet polls;
  • FeatureComparison helps your customer to choose the right product from your online store;
  • GiftRegistry is a tool for creating and maintaining gift registries for various events like baby, birthday, wedding, graduation, holiday, etc;
  • SpecialOffers allows you to promote sales by introducing special offers;
  • Affiliate is full-featured affiliate software which brings advantages of "Affiliate marketing" to the promotion campaign of your store;
  • Configurator simplifies the process of creating and tracking made-to-order products with many interchangeable or optional components.
  • Sitemap allows you to add a sitemap page to your site.